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Wife Swap - Channel 4's BAFTA award winning hit show
The following was received by the Well Hill Residents' Association Committee in July 2004
Hello there,
I hope you can help. I am working on a BAFTA award wining documentary
series about family life for Channel 4. We are looking for people from
all walks of life to take part. Below is an explanation of how the
programme works and what we are looking for. I wonder if you hold a
database and it would be possible to forward the email below to the
'members/ friends' of the WHRA. Please call me for an informal chat if
you'd like some more information and I'd be really grateful if you could
let me know if you're able to help.
Channel 4's BAFTA award winning hit show about family life is back for a
fourth series, and we are looking new families
'Wife Swap' looks at family life in contemporary Britain in a way no
other documentary has done before, attracting over 7 million viewers.
We are looking for families to be part of the fourth series.
We are hoping to promote as wide a range of British family experience as
possible, and we feel very confident that with the right couple, we will
be able to present a modern, dynamic profile of contemporary life in
Britain.
How it works: we would be filming for 10 days, during which time the
wives from two different families exchange lifestyles. After 5 days
living by the host family's rules each is then given an opportunity to
enlighten her host family with her philosophy on life. The intention is
to inform a debate about modern parenting values and also to send
couples on a journey of self-discovery. Some of our previous
contributors have enjoyed a real insight into their own lives as a
result of the experience.
During the swap we can assure sensitivity and respect towards
individuals' beliefs and culture and would focus on ideas of moral
value. We spend a long time getting to know families before the
experience, so there is plenty of scope for discussing sensitive areas
and ensuring that everybody is happy to proceed. My-self or one of my
colleagues will be with the family during the whole of the ten-day
challenge, so everybody is in the experience together!
If couples (with children) would like to get in touch I, Michelle, can
be contacted on
020 7013 4553 or at
Kind regards,
Michelle Crowley
Assistant Producer
Wife Swap
RDF Media
020 7013 4553
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